I’ve been helping my wife grow her bakery business, and one thing I’ve noticed is just how different the economics of a physical business can be from those of software. Both are great businesses, but software has an incredible level of scalability. A bakery needs ingredients, equipment, space,

Steve Jobs famously emphasized that focus is not just about deciding what to do. It is about deciding what not to do. Saying no to things you are interested in can be just as important as saying yes to the things that matter. I want to extend that idea with

Choose what to build by first looking at the market: see what people are already willing to pay for, then build toward it step by step. Keep your nose to the grindstone and focus on something where you can continuously add layers of progress over time. The key is to